We all know that the world now revolves around marketing and social media. One of the important things to make your brand stand out in the social media world is captivating content that can easily catch attention and drive engagement. With the rise of AI, most brands have access to a lot of free tools that can change the way we create and optimise content. However, AI tools are not just used for marketing purposes anymore; they are used in all fields, from law and healthcare to banking.
In this blog, we'll look into 10 AI video tools that can create great content and can help you boost your social media engagement. Through this blog, we will examine each tool and its unique AI-driven features, usability, and effectiveness in creating captivating video content. As a bonus, we'll also cover some free AI tools for video editing, smart editing, content optimisation, and advanced analytics, ensuring that you have an overall toolkit that can enhance your social media strategy.
Here are three AI video tool categories that you can utilise in various stages of your editing,
In-Video Stream Search Engine
1. Phronetic AI
Phronetic AI is an advanced artificial intelligence platform designed to assist with content generation, data analysis, and decision-making processes. One of its standout features is VideoRAG. This application is particularly useful for video editors as it includes a Video Encoding component that captures information from videos, such as visuals, text, and audio, and organises it for easy searching. The Retrieval component quickly finds the most relevant video segments based on user queries, making it simple to locate specific content. Finally, the Generation phase combines these segments to create detailed and accurate responses, using advanced models that understand and integrate the visual, textual, and audio elements of the videos. In simple terms, you can get the best thumbnail for your video, find specific clips within long videos, create subtitles with ease and find that one video buried in your library in an instant!
Video Creation Tools
1. Synthesia
Synthesia is an AI-powered tool that allows users to create professional videos with AI-generated avatars. It offers a wide range of templates and the ability to add custom scripts, making video creation fast and efficient. The user-friendly interface requires making it accessible for individuals, educators, and business professionals alike without any prior video editing skills. Synthesia is particularly effective for creating explainer videos, tutorials, and corporate communications, which can significantly boost engagement by providing clear and visually appealing content.
2. Colossyan
Colossyan offers AI-driven video creation with customisable avatars and backgrounds. Users can input text, and the AI generates a video with a human-like avatar delivering the message. With its intuitive design, Colossyan makes it easy to create videos quickly without needing technical skills. This tool is excellent for social media posts, ads, and educational content, helping to maintain viewer interest with dynamic and personalised videos.
3. InVideo
InVideo provides AI-assisted video creation with a wide range of templates, stock footage, and automated editing features. Its drag-and-drop interface and AI-driven recommendations make video creation quick and straightforward. InVideo is effective for creating promotional videos, social media posts, and ads, boosting engagement with high-quality visuals and storytelling. This is a free AI tool for video editing.
Video Generators From Content
1. Pictory
Pictory uses AI to transform long-form content, like blog posts or webinars, into short, engaging videos. It automatically selects highlights and pairs them with relevant visuals. The tool simplifies the editing process, making it accessible to users with varying levels of expertise. Pictory is highly effective in repurposing content, helping to increase its reach and engagement across social media platforms.
2. Deepbrain AI
Deepbrain AI specialises in creating AI avatars that can read scripts and generate videos in multiple languages. The platform is easy to navigate, allowing users to create videos without any technical expertise. Deepbrain AI is ideal for international audiences, providing personalised content that resonates with diverse demographics.
3. Flicki
Flicki uses AI to create animated videos from text input, offering various characters and backgrounds to choose from. The user-friendly platform simplifies the animation process, making it accessible to all users. Flickr is great for creating engaging explainer videos, tutorials, and marketing content, capturing the audience's attention with vibrant animations.
4.HeyGen
HeyGen leverages AI to create engaging video content from simple text prompts. It offers various styles and templates to suit different needs. The straightforward platform allows users to generate videos quickly, making it ideal for marketers looking to produce content on the fly. HeyGen is effective for generating promotional videos, social media content, and even video emails, enhancing viewer engagement through visually appealing media.
Video Editing Tools For Existing Footage
1. Runway
Runway offers a suite of AI-powered tools for video editing, including automatic object removal, background replacement, and more. The platform is designed for both beginners and advanced users, with easy-to-use tools and tutorials. Runway enhances video quality and creativity, making it easier to produce professional-grade content that stands out on social media.
2. Veed.io
Veed.io provides a comprehensive suite of AI tools for video editing, including automatic subtitles, background noise removal, and more. The platform's simplicity and AI enhancements make it easy for users to create polished videos quickly. Veed.io is highly effective for creating professional-quality videos that enhance social media engagement through clear and accessible content.
Now that you have an idea about AI video tools, let's look into other tools that can help you grow your social media exponentially.
First, let's look at smart editing AI apps.
Smart Editing AI Apps
1. Adobe Photoshop
The OG editing tool that's familiar to many! Adobe Photoshop now includes AI-driven features like content-aware fill, automatic sky replacement, and neural filters. While it offers powerful tools, Photoshop's interface can be complex for beginners. However, its AI features simplify many tasks. Photoshop's AI enhancements make it a valuable tool for refining video thumbnails and creating engaging visual content that stands out on social media.
2. Luminar NEO
Luminar NEO uses AI to enhance photos with features like sky replacement, automatic adjustments, and object removal. The interface is user-friendly, making advanced photo editing accessible to non-professionals. Luminar NEO helps create stunning visuals that can be used in video content, increasing its overall appeal and engagement.
3. Canva
Canva offers AI-powered design tools, including automatic layout suggestions, image enhancements, and a wide range of templates. Its drag-and-drop interface makes it easy for anyone to create professional-quality graphics and videos. Canvas AI tools simplify the creation of eye-catching video thumbnails and social media posts, boosting engagement with visually appealing content.
So, digital marketing isn't all about videos and pictures; it's also a world of content, whether it's blogs, descriptions or just articles. Here are three content optimisation apps that we suggest.
Content Optimisation
1. GrowthBar
GrowthBar uses AI to provide SEO insights and content recommendations, helping to optimise video descriptions and titles for better visibility. The platform is easy to navigate, offering actionable insights that can be quickly implemented. GrowthBar enhances the discoverability of video content, driving more traffic and engagement through optimised keywords and descriptions.
2. Jasper AI
Jasper AI generates high-quality text for video scripts, descriptions, and social media posts using natural language processing. Its intuitive design allows users to generate content quickly without extensive writing skills. Jasper AI helps create compelling and engaging text that complements video content, enhancing overall social media engagement.
3. Grammarly
Grammarly uses AI to improve writing by checking for grammar, punctuation, and style issues, ensuring polished and professional content. The platform is user-friendly and integrates with various text editors and browsers. Grammarly ensures that video descriptions, scripts, and social media posts are error-free and engaging, contributing to a more professional online presence.
Even if you are using all the mentioned tools above, you might need help to figure out what's doing well for your brand and what isn't. There are also times when you need analytics to derive numbers from the social activities you're doing. So, for the final part, let's look at advanced analytics AI tools that can be of help to you.
Advanced Analytics
1. Hootsuite
Hootsuite offers AI-powered social media management and analytics, providing insights into engagement metrics and audience behaviour. The platform is designed for ease of use, with a comprehensive dashboard that displays key metrics. Hootsuite helps track and analyse video performance, allowing marketers to refine their strategies for better engagement.
2. Buffer
Buffer provides AI-driven insights into social media performance, along with scheduling and content planning tools. Its simple interface makes it easy to manage and analyse social media campaigns. Buffer's analytics help optimise video content by identifying what resonates with the audience, driving higher engagement.
3. Sprout Social
Sprout Social uses AI to analyse social media data, offering detailed reports on engagement, reach, and audience demographics. The platform is user-friendly, with customisable reports and dashboards. Sprout Social's insights enable marketers to fine-tune their video content and social media strategies, maximising engagement and impact.
Leveraging AI For Maximum Potential
Tools can be useful everywhere. However, you should also be aware of how to utilise these tools to get maximum results, and for that, you need to,
1. Stay Updated
AI technology is constantly evolving. Stay up-to-date with the latest updates and features to make the most of your tools.
2. Experiment & Iterate
Test different tools and techniques to see what works best for your audience.
3. Focus On Quality
While AI can automate many processes, always prioritise quality and authenticity in your content to maintain audience trust and engagement.
Future Trends In AI Video Technology
Looking ahead, AI video tools are poised to become even more advanced, with trends such as:
1. Enhanced Personalisation
AI will enable more personalised content tailored to individual viewer preferences and behaviours.
2. Improved Interactivity
Interactive videos powered by AI will become more prevalent, allowing viewers to engage with content in new and exciting ways.
3. Real-Time Editing
AI advancements will allow for real-time video editing, enabling creators to make instantaneous adjustments and improvements during live streams or recordings.
4. Virtual Reality Integration
AI will play a crucial role in enhancing virtual reality (VR) experiences and creating more immersive and engaging video content.
5. Voice & Emotion Recognition
Future AI tools will be able to analyse and respond to voice tones and facial expressions, creating videos that adapt to the emotional context of the viewer.
By integrating these AI tools into your video creation and marketing strategies, you can create compelling content that not only captivates your audience but also drives substantial engagement and growth on social media. Embrace the power of AI to elevate your video marketing game and stay ahead in the digital landscape.
If you're looking for a powerful way to quickly sift through a large number of videos using just one search to find the exact content you need for your projects, look no further than Phronetic AI. As a top AI video platform, Phronetic AI keeps you up to date with the latest AI insights, strategies, and advancements through its engaging and informative blog. Join us in exploring the cutting-edge world of AI and making your work all the more effective and exciting!